Well, after a 7 month break since the last podcast, I’m finally back… with apologies to all in advance. I wish I could say that I spent 7 months improving the “show”… but, well, no I didn’t.
Health of the cycling industry during this terrible economy.
Footnote; I failed to mention in the podcast itself, when covering the economy relative to the industry, where I think sales will fall into place. It is my personal theory that low-end and high-end sales will still be solid, but it is the mid-range that will likely suffer. High-end consumers will still buy bikes because they will always still “treat” themselves. Maybe, rather than buying a new Escalade, that high-end consumer will choose to buy a bike instead… as an example. Lower priced consumers will always be around because they still want to save money even if gas is now cheaper. They are being stretched thin still by the weak economy. New consumers coming in to the market at the low-end should still continue to grow. It’s that mid-range guy- say the 105 to Ultegra level consume- who looks to be the most likely to be harder to find. In my opinion, this is the consumer most likely to say, “I can wait a bit longer” before making a purchase- if at all. So, me personally, I’m going to be watching this segment of my own business very carefully.
Ok… that’s it!